Many urban areas experience heightened foot traffic due to an influx of tourists. School holidays and bank holidays mean there will be peaks in tourists visiting and in 2024, travel and tourism operators must consider what will entice tourists to seal the deal with a purchase. Broadening the available payment methods should be a top priority for merchants.
Different geographies have distinct preferred payment methods. For example, in Europe, customers expect additional convenience and often want to spread the load of their holiday travel expenses with a BNPL (Buy Now Pay Later) service.
Added to this, in 2024, I expect split payments (shared billing methods, where the total cost of a purchase or service is divided among multiple parties) to rise in popularity and revolutionise the way people split expenses and manage their travel finances.
Whereas in Asia, consumers have become accustomed to merchants leveraging social media as a tool for selling their goods. Through advertisements, offering discounts, and enabling direct bookings, businesses are integrating marketing into the payment ecosystem. This extends across various sectors, including hospitality, tourism, and retail. As such, merchants outside of Asia seeking to attract Asian tourists should recognise the pivotal role of social media in driving purchases and adapt accordingly.
Because of this, merchants must ensure they offer a range of alternative payment options to cater to tourists from all over the world. For example, Getnet, a PagoNxt company partners with international merchants to provide global and local market knowledge and services across multi-channel platforms. Backed by Santander Bank, it supports all payment needs across its markets. This includes improving the simplicity, speed and safety of payments for merchants across gateway, risk management and processing.
The future of travel and tourism payment trends will see a huge shift towards contactless payments and heightened security measures. Diversifying payment options to accommodate global preferences, prioritising robust security measures, and leveraging the convenience of mobile payments will be key in 2024. By embracing these trends, travel and tourism operators can not only enhance the customer experience but also cultivate lasting loyalty in an increasingly digital landscape.