Digital wallets have emerged as a payments channel that offer convenience and security, which have been widely adopted in mature markets and are now on the rise in Latin America. Digital wallets are experiencing widespread adoption throughout the region by helping to bring new people to digital commerce and becoming a hub for financial services and shopping experiences.
The rise of mobile wallet usage in Brazil highlights this trend. In 2021, mobile wallet users constituted more than one-third of the population. However, 2025 anticipates an impressive surge to encompass over three-quarters of the population.
Other popular alternative methods include online bank transfers (such as PSE in Colombia), or prepaid cash cards. The latter provides an accessible way for customers who do not have access to bank accounts (in part, due to the lack of brick-and-mortar infrastructure) to make purchases and payments.