The evolution of the business and its technologies has been greatly impactful for merchants in Latin America (LatAm) and Europe. Over the past 10 years, customers in these regions have benefited from global and integrated acquisition, processing and value-added payment solutions for both physical and e-commerce.
Part of Getnet’s overall growth includes the introduction and development of Getnet Argentina. The launch of this branch was prompted following a trip to Getnet Brazil in 2018, where the popularity of Getnet’s capabilities was clear. At the time, the Argentinian market demonstrated similar demand, but it was dominated by two major companies, and merchants had no alternative options for payment solutions. Something needed to change. Just two years later, we launched Getnet Argentina.
Now, four years on from the launch of Getnet Argentina, we wanted to reflect on the hard work that has gone into the company’s growth and our plans for the future.
Timeline of Getnet milestones:
- October 2020: Getnet was launched in Argentina with a solution for entrepreneurs, professionals, and small businesses.
- 2021 and 2022: The team continued developing new features and products to strengthen the Getnet Argentina platform, such as Link & Pay, Ecommerce integrations and QR codes as new payment options.
- March 2023: We launched our Get Smart POS solution for medium and large businesses.
- 2024: Now a known player in the market, we are focused on continued growth and consolidation in Argentina.
The set up of Getnet Argentina and impact of launching during COVID-19
Getnet Argentina was born during the COVID-19 pandemic in October 2020. We were a small team, but we were motivated and determined to make Getnet Argentina a success and had strong backing from the Santander group. The pandemic was incredibly challenging for merchants, with lockdowns requiring many to find new ways to continue their business operations. Launching during this time presented a huge opportunity for us to help merchant customers do just that.
By offering innovative solutions and new digital payment options, we enabled these businesses to continue serving consumers and driving revenue during such a critical time. For example, we launched our first product “Aparatito” at the same time as the business - a simple mPOS solution so entrepreneurs, professionals and small merchants could accept credit, debit and prepaid cards. A few months later, in early 2021, we expanded our offering to include eCommerce integration and “Get Link and Pay” also.
On the face of it, launching a brand in the middle of a pandemic may have seemed like an unwise decision. But there were merchants in need of support, and we were not prepared to let them down just because there would be challenges along the way. We are so proud that our hard work and dedication over the past four years has led to success and growth in the Argentinian market – for both us and our customers.